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With more than a century of watchmaking history, Doxa has established itself as a pioneer in the industry for creating diving watches since it introduced the first SUB watch in 1967.


New Shark 300L Ceramica Collection: A New Portrayal of Dynamic Charisma

For years, Doxa has been exploring new horizons in the craftsmanship of diving watches and earned the appreciation of many watch enthusiasts with the excellent performances and distinguished designs of its timepieces. In 2016, the brand presents a remarkable timepiece by launching D200, three new executions for its flagship diver’s watch collection Shark 300 L, featuring more stylish design to keep on the brand’s legendary accomplishments in deep-sea exploration that have been celebrated for nearly half a century.

Robust pioneer for deep-sea diving

Devoted to crafting diving watches for nearly half a century, Doxa is a professional watchmaker for deep-sea adventure. Shark 300 L, Doxa’s diver’s watch collection configured to the highest standard, is a new model that boasts a water resistance up to 300 metres and stands out with its modish large size. The three new executions launched this year feature a 46-mm case, which is smaller by 2-mm than the model of last year, suitable for many people to wear without undermining its masculine charm. Besides outstanding water resistance, highly reliable performance is equally important in a diver’s watch. Shark 300 L adopts a stainless steel case to secure the watch durability, while the finely polished details adorn it with fascinating glamour. Another special feature is the rotating ceramic bezel crafted with advanced technology, which offers resistance against scratches and corrosion. Combined with a scratch-resistant sapphire crystal, the watch is well-designed for facing whatever challenges above and under the sea.

Simple to use and easy to read

An excellent diving watch must be capable of displaying time in a simple and distinct manner, which is best exemplified by Shark 300 L. Three watch hands are placed upon a sleekly designed dial, with the indexes and sword-shaped hands covered with luminous coating to ensure high readability even in the dark; the second hand is shaded in the brand’s signature hue of orange or red, adding a dash of dynamic colour to the dial. At 6H right below the 3D inscription of Doxa’s brand name, a date display is set and magnified so that the wearer can get the reading at a glance. The dual colour ceramic bezel offers striking visual appeal, as the markers of the first quarter are distinguished with bright colour. Equipped with the rotating bezel for time-tracking, the watch can certainly provide divers or water sports enthusiasts with practical reminders for safety. Last but not least, the Swiss Made automatic movement is another proof of the timepiece’s superior quality.

Perfect details reinterpreted

Not only is the Shark 300 L collection equipped with unparalleled diving performance, its aesthetic design is also exceptional. The three new executions of D200 launched this year have included numerous detailed improvements to enhance its visual appeal. The ceramic bezels of the new watches offer more diverse choices of colour with three trendy and vivacious combinations: naval blue or army green matched with jet black, or nickel grey matched with silvery white. The dial in black or white implies a graceful demeanour, which is distinguished from the bright-toned markers around the external edge for a richer composition. The subtle wave pattern on the dial resembles the glittering sea, where the brand’s classic shark symbol hovers at 4H in a pleasant and prominent portrayal polished with innovative technique. The hallmark «CERAMICA» is inscribed at 8H to testify the material used in the watch. Another worth-noting feature is the screw-down crown, a professional design to prevent water from penetrating the watch, allowing it to function in top shape 300 metres underwater. The caseback is furnished with a new look featuring a 3D shark motif in the centre with the name of the collection «SHARK-300» inscribed below, offering a visual pleasure as captivating as the dial.

«il n’y a rien de nouveau sous le soleil. souvent pour deviner de quoi demain sera fait, il suffit de se pencher sur le passe.»

Emile Jauslin, ancien Directeur de la Manufacture
des Montres DOXA, Le Locle.1964

english version

«There is nothing new under the sun. Often, to guess what tomorrow will bring, you only have to look back to the past.»

Emile Jauslin, ancien Directeur de la Manufacture
des Montres DOXA, Le Locle.1964

french version